Upper Residences

• Competitor / Audience Research
• Logo Design
• Website Redesign

Brief

Upper Residences, an up and coming property agent in London, reached out with a proposal to redesign their brand identity and website. They wanted to elevate their image and stand out amongst competitors as the all-in-one luxury business for property management and interior design.

Process

Firstly, I researched competitors and their branding strategy to establish successful colour-schemes, forms and practices. I them created various concepts that encapsulate the themes of home, luxury and translate the agencies speciality in interior design. Following that, concepts were developed and improved.

Development & Outcome