Premier Foods 'OXO'

• Storyboarding

Brief

Premiere Foods were looking to create a series of the most eye-catching recipe videos for their continuing ‘Best Restaurant in Town’ Campaign. The objective was to make everyday easy-to-make dishes look as desirable as possible and highlight simple recipes that can be cooked for under £1 per portion.

Process

Assisting Tungsten Media in the concept development, I devised storyboards for six product recipe videos, one of which is OXO's Spaghetti Bolognese. The illustration process went through several stages of development and communicated camera movement as well as movement within the frame.

Outcome

Storyboard

Recipe Video